KBB looks back at a year in the life of Toyota

Kelley Blue Book’s kbb.com® Releases ‘Toyota: One Year Later’ Special Report

Toyota Values Perform In Line with Competitors; Company Fails to Sway Many New-Car Shoppers

IRVINE, Calif., Jan. 18, 2011 /PRNewswire/ — Kelley Blue Book www.kbb.com, the leading provider of new car and used car information, today announces the release of its special report Toyota: One Year Later, providing an in-depth look at Toyota one year after its major recall crisis began in January 2010.

The comprehensive report from Kelley Blue Book’s kbb.com includes a detailed look at Toyota’s new- and used-car values over the past year; up-to-date shopper data providing consumer opinions, vehicle consideration and safety perceptions of Toyota since the recall crisis began; expert industry analysis from kbb.com’s executive market analysts; and more.

Report Overview
Despite Toyota’s recall woes of 2010, the brand’s used-car values held strong throughout the year. Among the best-performing used Toyotas were 2007-2009 model-years Camry, RAV4, Highlander, Sienna and Yaris, primarily due to their offering of solid fuel economy in an affordable package. Meanwhile, used vehicles from Toyota’s luxury sister brand Lexus underperformed the market throughout 2010 along with all luxury brands, primarily due to the economic concerns of used-car shoppers.

Toyota’s 2010 new-car sales were flat while the industry improved, and the company relied upon heavy incentive spending to spur new-car demand. While Toyota launched aggressive incentives in March 2010 during the midst of the recall crisis, overall the company’s incentive spending for 2010 was in line with its competitors. However, despite relatively flat sales for the year, Toyota’s loss of new-car market share in 2010 was very pronounced, as consumers seemed hesitant to purchase new Toyota vehicles.

With regard to new-car residual values, Kelley Blue Book analysts predict that any long-term negative affects to Toyota’s residuals will not be due to recall stigma, but rather because of other factors in the marketplace affecting Toyota’s residual values, such as softening in the fuel-efficient vehicle segments, aging fleet designs and the aforementioned spurts of heavy incentives spending throughout 2010. Even with all of its recall troubles, Toyota managed to maintain its second-place brand residual standing behind top brand Subaru for 2011.

While Kelley Blue Book’s valuation analysis shows that Toyota fared well overall during the past year considering all that the brand endured, data from Kelley Blue Book Market Intelligence reveals that the Toyota recall crisis of 2010 heavily impacted the opinions, considerations and perceptions of new-car shoppers. Nearly three-quarters of surveyed shoppers were aware of Toyota’s 2010 recall problems, and more than half of respondents said they believe that Toyota’s brand reputation has been tarnished by the recalls. However, 40 percent indicated they believe Toyota has adequately resolved its problems related to the recalls.

Toyota’s overall purchase consideration was depressed throughout 2010, with data from the latest quarter (Q4 2010) showing purchase consideration at an all-time low in the last four years. In addition, consumer perception of Toyota safety ratings also experienced an all-time low throughout 2010, and it continues to remain significantly lower than previous years.

As for Toyota’s new-car traffic on Kelley Blue Book’s kbb.com, which can be a leading indicator of new-car sales patterns, the brand’s overall traffic is down six percent in the last year.

However, specific model performance remains mixed, with the Corolla, Camry and RAV4 experiencing declines in traffic on kbb.com over the past year, while the Sienna, Prius, Highlander and Tacoma experienced increased traffic on kbb.com throughout 2010.

Kelley Blue Book’s Full ‘Toyota: One Year Later’ Special Report
Includes charts, data and analysis providing an in-depth look at the following:
Brand and model-specific analysis of Toyota and Lexus’ used-car values
Detailed examination of Toyota’s new-car sales, incentive spending and market share
Changes in market share relative to Toyota’s primary competitors
Residual value forecast for Toyota
Survey data providing car shoppers’ opinions of Toyota since the recall began
Brand and segment-specific Toyota consideration data from new-car shoppers
Brand and segment-specific Toyota safety perception data from new-car shoppers
Brand and model-specific Toyota new-car traffic data from kbb.com
Expert industry analysis from Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s kbb.com
Expert industry analysis from James Bell, executive market analyst for Kelley Blue Book’s kbb.com

To view the entire Toyota: One Year Later special report, please visit http://mediaroom.kbb.com/special-reports.

GM expands axle pin recall to include more pickups, SUVs


It would seem that General Motors has discovered that the defective axle cross pins responsible for a recent recall were installed in more vehicles than originally thought. The automaker has expanded the recall to cover a total of 26,751 vehicles, up from the 1,262 units in the original notice. As of right now, certain 2011 Cadillac Escalade, Chevrolet Avalanche, Colorado, Silverado, Suburban and Tahoe models as well as GMC Canyon, Sierra and Yukon models are included in the newest recall.

As with before, the vehicles were built with rear axle cross pins that may not have been heat treated. As a result, the pieces could fracture and move out of position. If this happens, the defect could actually cause the rear axle to lock up while driving. Needless to say, the problem could easily cause an accident.

GM will replace the pins free of charge, though the recall isn’t scheduled to get underway until January 25. The company says that while one owner did experience a loss of power to the rear axle as a result of the defect, no accidents have been reported. Hit the jump to take a look at the full recall notice.

[Source: NHTSA]

Vehicle Make / Model:

Model Year(s):
CADILLAC / ESCALADE

2011
CADILLAC / ESCALADE ESV 1500

2011
CADILLAC / ESCALADE EXT 1500

2011
CHEVROLET / AVALANCHE 1500

2011
CHEVROLET / COLORADO

2011
CHEVROLET / SILVERADO 1500

2011
CHEVROLET / SUBURBAN 1500

2011
CHEVROLET / TAHOE

2011
GMC / CANYON

2011
GMC / SIERRA 1500

2011
GMC / YUKON

2011
GMC / YUKON XL 1500

2011

Manufacturer: GENERAL MOTORS CORP.
Mfr’s Report Date: JAN 06, 2011

NHTSA CAMPAIGN ID Number: 11V007000
N/A
NHTSA Action Number: N/A

Component: SUSPENSION:REAR:AXLE:SPINDLE Potential Number of Units Affected: 26,751

Summary:
GENERAL MOTORS IS RECALLING CERTAIN MODEL YEAR 2011 CADILLAC ESCALADE, ESCALADE ESV, ESCALADE EXT; CHEVROLET AVALANCHE, COLORADO, SILVERADO, SUBURBAN, TAHOE; AND GMC CANYON, SIERRA, YUKON AND YUKON XL VEHICLES. THE REAR AXLE CROSS PINS WERE NOT PROPERLY HEAT TREATED AND COULD FRACTURE AND BECOME DISPLACED WITHIN THE REAR AXLE. SHOULD THE PIN SHIFT OUT OF POSITION, IT COULD CREATE AN INTERFERENCE CONDITION AND CAUSE THE REAR AXLE TO LOCK.

Consequence:
THE DRIVER MAY NOT BE ABLE TO MAINTAIN DIRECTIONAL CONTROL OF THE VEHICLE AND A CRASH COULD OCCUR WITHOUT WARNING.

Remedy:
DEALERS WILL INSTALL A NEW REAR AXLE CROSS PIN FREE OF CHARGE. THE SAFETY RECALL IS EXPECTED TO BEGIN ON OR BEFORE JANUARY 25, 2011. OWNERS MAY CONTACT CADILLAC AT 1-866-982-2339, CHEVROLET AT 1-800-630-2438, GMC AT 1-866-996-9463 AND AT THE OWNER CENTER AT WWW.GMOWNERCENTER.COM.

Notes:
THIS RECALL CAMPAIGN IS AN EXPANSION TO 10V-643. GM’S SAFETY RECALL NO. 10426A. OWNERS MAY ALSO CONTACT THE NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION’S VEHICLE SAFETY HOTLINE AT 1-888-327-4236 (TTY 1-800-424-9153), OR GO TO HTTP://WWW.SAFERCAR.GOV .

Report: Honda recalling 2,277 Accord and CR-V models over wiring problem

Filed under: Coupe, Sedan, Recalls, Safety, Crossover, Honda

Report: Honda recallying 2,277 Accord and CR-V models over wiring problem

Filed under: Coupe, Sedan, Recalls, Safety, Crossover, Honda

Toyota recalling 94,000 2011 Sienna minivans over brake light bracket issue

Toyota Announces Voluntary Recall of Certain 2011 Sienna Vehicles to Replace Stop Lamp Switch Bracket
Customer FAQ for Sienna Stop Lamp Switch Bracket Recall

TORRANCE, Calif., December 13, 2010 – Toyota Motor Sales (TMS), U.S.A., Inc., today announced that it will conduct a voluntary Safety Recall involving approximately 94,000 2011 Model Year Sienna vehicles produced before early November 2010 to replace the stop lamp (brake light) switch bracket. Due to the proximity of the stop lamp switch bracket to the parking brake pedal when the parking brake is fully applied, the stop lamp switch bracket could, in limited circumstances, be deformed by the driver’s foot during parking brake operation.

Depending on the amount of bracket deformation, this condition could cause the brake lights to remain on or, if the deformation is significant, the brakes could become partially engaged due to contact from the bracket, resulting in brake drag with associated brake noise, brake vibration, and/or illumination of the brake warning light. If this condition is not noticed and the vehicle continues to be driven, braking effectiveness could be reduced.

No other Toyota or Lexus vehicles are involved in this recall, and Toyota is not aware of any accidents or injuries related to this condition.

The stop lamp switch bracket is welded on to the left side of the brake pedal support assembly. The stop lamp switch provides a signal that indicates the brake pedal has been depressed and illuminates the brake lights.

Owners of the involved vehicles will receive an interim notification advising them of this recall by first class mail beginning in mid-January 2011, along with instructions for what to do if they experience this condition and how to minimize the possibility of inadvertently contacting the stop lamp switch bracket while operating the parking brake. Toyota will also post this information on its website.

Owners will receive a second notice by first class mail in approximately late February, once replacement parts become available, and asked to make an appointment with any Toyota dealer to have the remedy performed at no charge.

Toyota dealers will replace the bracket assembly, which includes the stop lamp switch bracket, with a new one that has been redesigned to take into account the proximity of the component to the parking brake pedal.

Detailed information and answers to questions are available to customers at www.toyota.com/recall and the Toyota Customer Experience Center at 1-800-331-4331