CES 2011: Blue Link is Hyundai's answer to OnStar

Hyundai Previews Innovative, Intuitive and Safe Telematics Technology

Hyundai is set to challenge the conventional wisdom in the auto category again in 2011 with the introduction of an all-new telematics platform – Blue Link®. Hyundai’s in-vehicle infotainment system makes new, thoughtful features, enhanced ease-of-use and intelligent packaging options more accessible.

More than thirty different features will be available at launch including unique applications such as a maintenance reminder which helps drivers identify and schedule service, an “eco-coach” that improves efficient driving, restaurant ratings and remote door-lock/unlock capabilities. Blue Link’s thoughtful features continue with remote start, which allows you to warm or cool your car before driving; geofencing, which can send a text if a driver has ventured outside prescribed boarders; and vehicle slowdown to help police recover a stolen vehicle.

Adding to the industry’s most comprehensive suite of new-vehicle protection, Blue Link Assurance includes technologies like automatic crash notification and assistance, SOS and advanced roadside assistance as part of Hyundai Assurance. Hyundai Assurance already offers 5-year/60,000-mile fully transferable bumper-to-bumper warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, 5-year complimentary Roadside Assistance, and a job-loss vehicle return program.

“Blue Link combines safety, service and infotainment into a complete package that simplifies drivers’ lives,” said Barry Ratzlaff, director of customer satisfaction and service business development, Hyundai Motor America. “We’ve studied how drivers rely on smart phones and navigation systems as a link to the outside world. Blue Link brings that connectivity to the car with technology like voice texting and POI download, turn-by-turn navigation, and vehicle health reporting. In typical Hyundai fashion, we’ve developed package options that are both thoughtful and cost-effective.”

Drivers will not have to wait long for the arrival of Blue Link on Hyundai models. Debuting this spring on the popular Sonata sedan, Blue Link will be offered as standard equipment. In addition, Hyundai will announce a second exciting Blue Link-equipped, youth-focused model shortly, which will also be available before summer. Hyundai expects Blue Link to be available across the majority of the lineup by the 2013 model year.

For more details on Blue Link, please visit www.hyundaibluelink.com or visit booth number 1820.